Nokia free navigation overtly

Wang open the phone's GPS information is displayed above his old classmate is now Beijing on business, so he and students fled the dinner venue, drove along the way cell phone with voice prompts keep traffic moving direction, the road car broke down, But search on, the 200 meters in front of a car-repair was successfully found.

When the phone fell in love with GPS, this is not just imagination. "The role of the future will be increasingly important position." January 21, vice president of Nokia, Nokia (China) Investment Co., Ltd. Vice Chairman Tang said.

The day, Nokia announced that its global smart phone navigation will be walking and driving all free of charge, this is a new version of Nokia Ovi part of the map to download the new version will include all the driving and pedestrian navigation features, including 74 countries in 46 different language, voice navigation, traffic information on more than 10 countries and a detailed map of more than 180 countries.

Which launched in China, 6 phone will be able to download the new map. Starting from March this year, the new features are GPS Nokia smart phones will include a new version of Ovi maps, preloaded maps of the local country data, high-end walking and driving navigation.

This free service will be the world's leading GPS navigation map company Navteq to provide. In 2008, to 8.1 billion U.S. dollars Nokia acquired Navteq, followed by an integration of more than a year, currently the company's share of global navigation map more than 70%.

Deng said the killer application which will load pull Ovi services Nokia mobile phone sales and the dual task. Of course, the challenges before it, including Apple, BlackBerry's powerful mobile application viscosity, Google's Android camp, led the rise, as well as IT and Internet company continues to invade.

Map of how to play free from the important task of the mobile Internet strategic high ground it?

Driving sales

"We will not put shared equally by the phone to the specific accounting costs, but to see it integrated role." Move for free, Tang acknowledged, first and foremost is the move worldwide sales of the pull effect.

Late last year, Google has launched Motorola's Droid had a free mobile phone navigation service, but only for North America. Nokia hopes to launch preemptive strikes on to win the sales opportunities.

Nokia's logic is that people in the "What position" is becoming with the "what" is as important as the next round of growth in mobile phone will be concentrated in the location-aware social network, today canceled navigation charges can quickly activate the user base, further enhance the Nokia phone maps, navigation and location-based service capabilities results.

According to data from market research firm Canalys, 2009, the number of integrated GPS smart phone for the 100 million 63 million, of which Nokia GPS mobile phone shipments total of 83 million, more than half (51%) of the share, as of the end of 2009, the global range of GPS navigation mobile phone subscribers using about 27 million.

Nokia believes that navigation fee when canceled, the figure is expected to grow from 27 million to about 50 million, which is as it has been adaptable and be able to fit in the smart phone user, you can download the new version of Ovi map, and activate the free walk and drive navigation, and will add more adapter models, and further expand this figure.

However, for Nokia, the world free of determination today, there are still businesses that it took a step late. If the action in the last year or even earlier, and its advantages will be more obvious, and can partially compensate for disadvantage. Third quarter of 2009, Nokia's smart phone market share than the 7% decline the previous quarter.

In response, Nokia Greater China Senior Manager Location Services Ni Jian, told reporters the current time to market is more suitable to the Chinese, for example, is divided into pre-installed navigation device, after installation, which installed the equipment after the market had been highly decentralized "GPS mobile phone market in the world, Nokia accounted for half of all shipments in China are basically so."

Ni Jian believes that the navigation experience, the absolute difference between the screen will always exist, but Nokia has recently released several relatively large screen, touch screen mobile phone. In addition, navigation optimization, the difference between the screen has been a breakthrough, say 1 inch and 3 inch screen, 5-inch screen, very different, but 3 inches and 5 inches more, to see the map in terms of the difference is not so much , and "It's like digital cameras, 700 million pixels and 10 million pixel differences are how big?"

Walking legs

Yuan Deng Jun, he is more concerned about the increase in sales behind the Internet applications. As head of Nokia China, would boost the company can play a strategic transformation of the mobile Internet, affecting his leadership transition in China under the report card.

Nokia's ultimate hope is to get in the mobile navigation market dominance, and other applications in order to seize high ground, as well as global customers the advantage of capital markets.

"Mobile navigation users send a text message or as a photograph, as skilled, which will bring enormous business opportunities, because the user needs for location-based applications will expand." Deng said the trial project developers through Ovi, Nokia has for some selected developers and publishers on Ovi API and SDK (Software Development Kit) have advanced understanding, it will help them to develop like that, and these applications will store the user through the Nokia Ovi meet.

Concept Ovi by Nokia in August 29, 2007 and the company also announced a comprehensive restructuring strategy. In order to with Google, Microsoft and Apple compete, Nokia Ovi plans software mall, music, maps, mail, and N-Gage mobile gaming platform, the five major operations, to fully support the Nokia Mobile Internet transition.

These five business primarily through the acquisition layout. In 2003 Nokia acquired sega.com become the main development of N-game based platform, then the Nokia acquisition of wireless messaging and e-mail technology company Intellisync; 2006 骞?8 months, the acquisition of the online music distributor Loudeye. One, Navteq is the maximum amount of a purchase.

And to long-tail effect known for the "Apple Shop" model and by "mail" that killer application to win a single paragraph of the BlackBerry model compared to this time seems to go a Nokia "Ovi Mall" and map navigation, e-mail, music, games variety of applications at the same time killer legs walking mode, and the two can complement each other.

Navigation on the map, its the one hand, as a star Ovi's application, at the same time, the related value-added applications can be integrated into the map Ovi Mall.

Profit Mode

Heavily in the acquisition of the map business for free in the form of external release, Nokia why the return?

"Application of the biggest advantages of mobile location-aware." Deng said, with the location of perception, navigation maps can provide more location-aware applications and services, both in the advertising industry, or consumers everyday life, social, for example, shopping mall location, coupon distribution, opening these applications with the navigation map, you can use this service to consumers.

This means that mobile advertising, coupons, and store location will be the launch Nokia navigation map the direction of future exploration. In 2007, Nokia acquired share pictures, video and mobile advertising Twango technology and services provider Enpocket. These then will be integrated into the navigation map into.

Tang, admits that now these ideas too early, but with the growing smartphone users to join the camp, the ecosystem will gradually improve, new business model will be born.

Insiders said that this point of the Internet in similar tactics, that is, the first enclosure occupied by large client, when users expand to a certain magnitude, the user as breathing air, unable to leave, the business income will naturally produce Tencent is the best example.

Previously, Nokia Mobile Internet on this play in the implementation is extremely difficult, mainly due to its own simple Internet access, music, maps and other functions, and can not produce viscous effects can not be replaced. Free map navigation is now up on the short piece of board.

In addition to improving the map of the ecological chain, Ovi mall on the growing location-aware applications echoes also essential. Last year, Ovi mall in the world have already launched worldwide, supporting 30 languages, more than 50 operators to pay. According to reports, Ovi store the user downloads a day the world is 100 million; monthly growth rate can reach 100%, the average number of downloads per user is 11.

But the Chinese version of Ovi software mall still under testing, the current payment is the biggest obstacle, in addition to its own software and store operators also need to resolve the relationship.

In order to develop more localized applications and services, December 9, 2009, Nokia and Shanghai Alliance Investment company's Shanghai joint new joint venture cooperation, "Nokia's new Internet services company together," Nokia and Shanghai Alliance New Fenbie accounted for 50% of the joint venture shares. The company was fully operational in January 2010, and the size of about 80 people.

"Global based on Symbian, based on Nokia's Developer Forum, more than 400 million of the developer, China also has 30 tens of thousands of developers." Tang said Nokia in China each year, nearly 70 million units sold, though not all smart phone, but the ratio can be more and more online, with maps for free boost, and the emergence of more new applications, "we will have good business model."







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Ma: I may a little crazy but not stupid

Standing on the peak of the world to learn

If the global entertainment industry each year is the most star-studded Academy Awards, that for government, business, the most hope is the Davos World Economic Forum.

January 24, 2007, Alibaba boss Jack Ma came to Davos again. Huge screen on stage, projected images of Ma inclusion gestures. At the annual meeting, he went to speak were involved in three forums, probably the most busy of a Chinese CEO. In fact, he has turned down three keynote speeches and discussion.

"Each year at Davos, I have very relaxed, thinking it was a feast." Ma said, "You turned around and this is a prime minister, switched over to a president that we speak freely together, and each of feelings are very wonderful. "

Participate in a variety of forums, and various master "contest of strength" is the work of Ma important part. Each month, he almost always spent more than a week's time, similar occasions in foreign countries, as is informative.

Better than the success ratio of suffering

"Life is fair, even to eat a lot of pain, as long as you persevere, there must be harvested, even if they finally fail, you do not have access to the experience of others." Ma said.

And many different CEO, Ma admitted that they have the pressure of his quotations in the famous one: "A man's mind is the wronged great support." In particular, one year after the acquisition of Yahoo China, Ma Yuncheng under tremendous pressure. In 2005, most of his time was spent in Beijing's handling of a variety of problems.

"The pressure is to accompany. An entrepreneur to be able to endure loneliness, able to endure the temptation, but also stand the pressure, stand the innocent, in training the skin, firing at one go, it is very important." Ma said, "martial arts master is the ratio of the number of hardships experienced, and not get too much success."

Learn to love themselves

Stress and suffering is not hamper his love for his Ma that he is serious about its own rest.

Work force, he often pass the time on the plane, lunch, often going to eat the only two in the afternoon. But he insists on time for dinner, to ensure 78 hours of sleep.

"Sleep is very important to rest." Ma said.

Every year, he will go on vacation with his family, most of the time is to go abroad, occasionally wandering country, such as the western. Play golf and walk the dog is also one of his important form of exercise. Ma raising a purebred German shepherd, named "Apollo" because he believed in "Apollo" is the best. It is said that Ma always middle of the night with his dog for a walk to relax.

"Is some time lost points, and now restored." He said, laughing.

Let the team laugh

Not good at self-regulation, Ma or the company's "Pistachio." In the company, he is like a restless big boys less alert and get behind the staff appeared, exultant to talk business, unemotional give some inspiration. He once ringtone set to "We are communist successor"; like to go, but under very smelly; play four countries (a game), and very smelly; playing "killing game" always the first one out, because If too much.

In fact, he paid great attention to the scope of control pressure, rarely passes to employees. This Alibaba 3,000 employees have become the "happy young people."

Alibaba's headquarters here in Hangzhou, the walls can be seen everywhere when you travel with pictures of employees on their own initiative in organizing the 10 interest groups, each group has a Funny slogan, activity fees by the company.

"The pressure is own and should not be transmitted to the staff. I have been colleagues and I said, no smiling faces of the company is very painful company." Ma said, "I like Pig humor, he is the lubricant of the pilgrimage , Western Paradise learn Zaikuzailei, a smile is passed. our company LOGO is a smile. "

Mad rush Dreams

But always show smiling faces of the Ma, but not good at running his own public image. Very often, his wild and uninhibited, known as "crazy" names.

Alibaba and the various sub sectors in the carnival, he would dress up as girls or southern Uygur fisherman.

In an interview, he used to come up with all kinds of little tricks, sometimes his mouth a long tobacco stems, sometimes playing with a box of matches, even beating the ball. His explanation was: This helps thinking and expression.

Fifth in 2005, "West Lake swordfight", he tilted his legs and Clinton dialogue, listening to Charles Zhang, Ding Lei, Pony Ma, Wang Yan and Zhang Weiying economists to debate the rise, he easily he took the audience a stool the throwing power, and then rushed up a scissors-lunge.

The people of Hangzhou can occasionally see him in the stall inside. Drink a little drunk with a bunch of people Shenkanxialiao, dancing, as if a common citizen.

"I have a good natural eloquence, why not in the street publicity for my company?" Ma said.

Unlike those fashion CEO, Jack Ma had never specialized agencies planning their own public image. But this is "Forbes" described as "looks strange" 43-year-old CEO, actually has a lot of "fans." The end of 2006, the network singer Murong Xuan Hai Ba Ma compiled into their own original songs -

"Only think of it makes me feel warm and Ma / his charm I Hearts chaos / Ma I really really love you / not present on the luxury with / afterlife still love you."

"I might a little crazy but not stupid!" Said Ma.

In fact, his real ability is not a person "crazy", but let everyone crazy. The podium at the Massachusetts Institute of Technology, he eloquently, claws, the Harvard president of the podium with Nokia intense debate, and won the audience more than 1,000 listeners a long standing ovation.

"Crazy" Ma has a simple dream: to Alibaba made a "102-year-old store", and people have a certain impact, like GE, Microsoft or IBM did. He also hoped that other older, write a "Alibaba 1001 error" and to share.

Ma saying

鈫?business for so many years, I had too much until next week, but, as long as something good, I'll be very happy to own, "left hand right hand warm."

鈫?Judge (judge) a person, a company is not good, do not think he is not a Harvard (Harvard), is not Stanford (Stanford), Do not Judge which the number of graduates of prestigious universities, and to Judge is a group of people work not mad as dry, see if he is not smiling every day return home from work.






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