Nokia free navigation overtly

Wang open the phone's GPS information is displayed above his old classmate is now Beijing on business, so he and students fled the dinner venue, drove along the way cell phone with voice prompts keep traffic moving direction, the road car broke down, But search on, the 200 meters in front of a car-repair was successfully found.

When the phone fell in love with GPS, this is not just imagination. "The role of the future will be increasingly important position." January 21, vice president of Nokia, Nokia (China) Investment Co., Ltd. Vice Chairman Tang said.

The day, Nokia announced that its global smart phone navigation will be walking and driving all free of charge, this is a new version of Nokia Ovi part of the map to download the new version will include all the driving and pedestrian navigation features, including 74 countries in 46 different language, voice navigation, traffic information on more than 10 countries and a detailed map of more than 180 countries.

Which launched in China, 6 phone will be able to download the new map. Starting from March this year, the new features are GPS Nokia smart phones will include a new version of Ovi maps, preloaded maps of the local country data, high-end walking and driving navigation.

This free service will be the world's leading GPS navigation map company Navteq to provide. In 2008, to 8.1 billion U.S. dollars Nokia acquired Navteq, followed by an integration of more than a year, currently the company's share of global navigation map more than 70%.

Deng said the killer application which will load pull Ovi services Nokia mobile phone sales and the dual task. Of course, the challenges before it, including Apple, BlackBerry's powerful mobile application viscosity, Google's Android camp, led the rise, as well as IT and Internet company continues to invade.

Map of how to play free from the important task of the mobile Internet strategic high ground it?

Driving sales

"We will not put shared equally by the phone to the specific accounting costs, but to see it integrated role." Move for free, Tang acknowledged, first and foremost is the move worldwide sales of the pull effect.

Late last year, Google has launched Motorola's Droid had a free mobile phone navigation service, but only for North America. Nokia hopes to launch preemptive strikes on to win the sales opportunities.

Nokia's logic is that people in the "What position" is becoming with the "what" is as important as the next round of growth in mobile phone will be concentrated in the location-aware social network, today canceled navigation charges can quickly activate the user base, further enhance the Nokia phone maps, navigation and location-based service capabilities results.

According to data from market research firm Canalys, 2009, the number of integrated GPS smart phone for the 100 million 63 million, of which Nokia GPS mobile phone shipments total of 83 million, more than half (51%) of the share, as of the end of 2009, the global range of GPS navigation mobile phone subscribers using about 27 million.

Nokia believes that navigation fee when canceled, the figure is expected to grow from 27 million to about 50 million, which is as it has been adaptable and be able to fit in the smart phone user, you can download the new version of Ovi map, and activate the free walk and drive navigation, and will add more adapter models, and further expand this figure.

However, for Nokia, the world free of determination today, there are still businesses that it took a step late. If the action in the last year or even earlier, and its advantages will be more obvious, and can partially compensate for disadvantage. Third quarter of 2009, Nokia's smart phone market share than the 7% decline the previous quarter.

In response, Nokia Greater China Senior Manager Location Services Ni Jian, told reporters the current time to market is more suitable to the Chinese, for example, is divided into pre-installed navigation device, after installation, which installed the equipment after the market had been highly decentralized "GPS mobile phone market in the world, Nokia accounted for half of all shipments in China are basically so."

Ni Jian believes that the navigation experience, the absolute difference between the screen will always exist, but Nokia has recently released several relatively large screen, touch screen mobile phone. In addition, navigation optimization, the difference between the screen has been a breakthrough, say 1 inch and 3 inch screen, 5-inch screen, very different, but 3 inches and 5 inches more, to see the map in terms of the difference is not so much , and "It's like digital cameras, 700 million pixels and 10 million pixel differences are how big?"

Walking legs

Yuan Deng Jun, he is more concerned about the increase in sales behind the Internet applications. As head of Nokia China, would boost the company can play a strategic transformation of the mobile Internet, affecting his leadership transition in China under the report card.

Nokia's ultimate hope is to get in the mobile navigation market dominance, and other applications in order to seize high ground, as well as global customers the advantage of capital markets.

"Mobile navigation users send a text message or as a photograph, as skilled, which will bring enormous business opportunities, because the user needs for location-based applications will expand." Deng said the trial project developers through Ovi, Nokia has for some selected developers and publishers on Ovi API and SDK (Software Development Kit) have advanced understanding, it will help them to develop like that, and these applications will store the user through the Nokia Ovi meet.

Concept Ovi by Nokia in August 29, 2007 and the company also announced a comprehensive restructuring strategy. In order to with Google, Microsoft and Apple compete, Nokia Ovi plans software mall, music, maps, mail, and N-Gage mobile gaming platform, the five major operations, to fully support the Nokia Mobile Internet transition.

These five business primarily through the acquisition layout. In 2003 Nokia acquired sega.com become the main development of N-game based platform, then the Nokia acquisition of wireless messaging and e-mail technology company Intellisync; 2006 骞?8 months, the acquisition of the online music distributor Loudeye. One, Navteq is the maximum amount of a purchase.

And to long-tail effect known for the "Apple Shop" model and by "mail" that killer application to win a single paragraph of the BlackBerry model compared to this time seems to go a Nokia "Ovi Mall" and map navigation, e-mail, music, games variety of applications at the same time killer legs walking mode, and the two can complement each other.

Navigation on the map, its the one hand, as a star Ovi's application, at the same time, the related value-added applications can be integrated into the map Ovi Mall.

Profit Mode

Heavily in the acquisition of the map business for free in the form of external release, Nokia why the return?

"Application of the biggest advantages of mobile location-aware." Deng said, with the location of perception, navigation maps can provide more location-aware applications and services, both in the advertising industry, or consumers everyday life, social, for example, shopping mall location, coupon distribution, opening these applications with the navigation map, you can use this service to consumers.

This means that mobile advertising, coupons, and store location will be the launch Nokia navigation map the direction of future exploration. In 2007, Nokia acquired share pictures, video and mobile advertising Twango technology and services provider Enpocket. These then will be integrated into the navigation map into.

Tang, admits that now these ideas too early, but with the growing smartphone users to join the camp, the ecosystem will gradually improve, new business model will be born.

Insiders said that this point of the Internet in similar tactics, that is, the first enclosure occupied by large client, when users expand to a certain magnitude, the user as breathing air, unable to leave, the business income will naturally produce Tencent is the best example.

Previously, Nokia Mobile Internet on this play in the implementation is extremely difficult, mainly due to its own simple Internet access, music, maps and other functions, and can not produce viscous effects can not be replaced. Free map navigation is now up on the short piece of board.

In addition to improving the map of the ecological chain, Ovi mall on the growing location-aware applications echoes also essential. Last year, Ovi mall in the world have already launched worldwide, supporting 30 languages, more than 50 operators to pay. According to reports, Ovi store the user downloads a day the world is 100 million; monthly growth rate can reach 100%, the average number of downloads per user is 11.

But the Chinese version of Ovi software mall still under testing, the current payment is the biggest obstacle, in addition to its own software and store operators also need to resolve the relationship.

In order to develop more localized applications and services, December 9, 2009, Nokia and Shanghai Alliance Investment company's Shanghai joint new joint venture cooperation, "Nokia's new Internet services company together," Nokia and Shanghai Alliance New Fenbie accounted for 50% of the joint venture shares. The company was fully operational in January 2010, and the size of about 80 people.

"Global based on Symbian, based on Nokia's Developer Forum, more than 400 million of the developer, China also has 30 tens of thousands of developers." Tang said Nokia in China each year, nearly 70 million units sold, though not all smart phone, but the ratio can be more and more online, with maps for free boost, and the emergence of more new applications, "we will have good business model."







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Ma: I may a little crazy but not stupid

Standing on the peak of the world to learn

If the global entertainment industry each year is the most star-studded Academy Awards, that for government, business, the most hope is the Davos World Economic Forum.

January 24, 2007, Alibaba boss Jack Ma came to Davos again. Huge screen on stage, projected images of Ma inclusion gestures. At the annual meeting, he went to speak were involved in three forums, probably the most busy of a Chinese CEO. In fact, he has turned down three keynote speeches and discussion.

"Each year at Davos, I have very relaxed, thinking it was a feast." Ma said, "You turned around and this is a prime minister, switched over to a president that we speak freely together, and each of feelings are very wonderful. "

Participate in a variety of forums, and various master "contest of strength" is the work of Ma important part. Each month, he almost always spent more than a week's time, similar occasions in foreign countries, as is informative.

Better than the success ratio of suffering

"Life is fair, even to eat a lot of pain, as long as you persevere, there must be harvested, even if they finally fail, you do not have access to the experience of others." Ma said.

And many different CEO, Ma admitted that they have the pressure of his quotations in the famous one: "A man's mind is the wronged great support." In particular, one year after the acquisition of Yahoo China, Ma Yuncheng under tremendous pressure. In 2005, most of his time was spent in Beijing's handling of a variety of problems.

"The pressure is to accompany. An entrepreneur to be able to endure loneliness, able to endure the temptation, but also stand the pressure, stand the innocent, in training the skin, firing at one go, it is very important." Ma said, "martial arts master is the ratio of the number of hardships experienced, and not get too much success."

Learn to love themselves

Stress and suffering is not hamper his love for his Ma that he is serious about its own rest.

Work force, he often pass the time on the plane, lunch, often going to eat the only two in the afternoon. But he insists on time for dinner, to ensure 78 hours of sleep.

"Sleep is very important to rest." Ma said.

Every year, he will go on vacation with his family, most of the time is to go abroad, occasionally wandering country, such as the western. Play golf and walk the dog is also one of his important form of exercise. Ma raising a purebred German shepherd, named "Apollo" because he believed in "Apollo" is the best. It is said that Ma always middle of the night with his dog for a walk to relax.

"Is some time lost points, and now restored." He said, laughing.

Let the team laugh

Not good at self-regulation, Ma or the company's "Pistachio." In the company, he is like a restless big boys less alert and get behind the staff appeared, exultant to talk business, unemotional give some inspiration. He once ringtone set to "We are communist successor"; like to go, but under very smelly; play four countries (a game), and very smelly; playing "killing game" always the first one out, because If too much.

In fact, he paid great attention to the scope of control pressure, rarely passes to employees. This Alibaba 3,000 employees have become the "happy young people."

Alibaba's headquarters here in Hangzhou, the walls can be seen everywhere when you travel with pictures of employees on their own initiative in organizing the 10 interest groups, each group has a Funny slogan, activity fees by the company.

"The pressure is own and should not be transmitted to the staff. I have been colleagues and I said, no smiling faces of the company is very painful company." Ma said, "I like Pig humor, he is the lubricant of the pilgrimage , Western Paradise learn Zaikuzailei, a smile is passed. our company LOGO is a smile. "

Mad rush Dreams

But always show smiling faces of the Ma, but not good at running his own public image. Very often, his wild and uninhibited, known as "crazy" names.

Alibaba and the various sub sectors in the carnival, he would dress up as girls or southern Uygur fisherman.

In an interview, he used to come up with all kinds of little tricks, sometimes his mouth a long tobacco stems, sometimes playing with a box of matches, even beating the ball. His explanation was: This helps thinking and expression.

Fifth in 2005, "West Lake swordfight", he tilted his legs and Clinton dialogue, listening to Charles Zhang, Ding Lei, Pony Ma, Wang Yan and Zhang Weiying economists to debate the rise, he easily he took the audience a stool the throwing power, and then rushed up a scissors-lunge.

The people of Hangzhou can occasionally see him in the stall inside. Drink a little drunk with a bunch of people Shenkanxialiao, dancing, as if a common citizen.

"I have a good natural eloquence, why not in the street publicity for my company?" Ma said.

Unlike those fashion CEO, Jack Ma had never specialized agencies planning their own public image. But this is "Forbes" described as "looks strange" 43-year-old CEO, actually has a lot of "fans." The end of 2006, the network singer Murong Xuan Hai Ba Ma compiled into their own original songs -

"Only think of it makes me feel warm and Ma / his charm I Hearts chaos / Ma I really really love you / not present on the luxury with / afterlife still love you."

"I might a little crazy but not stupid!" Said Ma.

In fact, his real ability is not a person "crazy", but let everyone crazy. The podium at the Massachusetts Institute of Technology, he eloquently, claws, the Harvard president of the podium with Nokia intense debate, and won the audience more than 1,000 listeners a long standing ovation.

"Crazy" Ma has a simple dream: to Alibaba made a "102-year-old store", and people have a certain impact, like GE, Microsoft or IBM did. He also hoped that other older, write a "Alibaba 1001 error" and to share.

Ma saying

鈫?business for so many years, I had too much until next week, but, as long as something good, I'll be very happy to own, "left hand right hand warm."

鈫?Judge (judge) a person, a company is not good, do not think he is not a Harvard (Harvard), is not Stanford (Stanford), Do not Judge which the number of graduates of prestigious universities, and to Judge is a group of people work not mad as dry, see if he is not smiling every day return home from work.






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eBiz.scm Introduction

Introduction

eBiz.scm is a standard set of enterprise inventory management software, from Beijing to quadruple Century Technology Co., Ltd. an independent development, has been in the Kunming Pharmaceutical Co., Ltd. Jian Yun run.

For daily operations, the most important elements is the most common Invoicing. Invoicing data generated during the most basic and most important corporate data, the premise of the enterprise to implement ERP. Invoicing in the absence of the establishment of an enterprise database of wanted to step before the ERP implementation is extremely unrealistic, a great risk of failure. Therefore, the most stable operation of the enterprise inventory management system, regarded as the first step in enterprise information.

eBiz most outstanding advantage lies in its pure B / S structure, but the overwhelming majority of the popular Invoicing software is still C / S structure. As the B / S structure, client installation does not require any software, system management, maintenance and upgrades can be completed at the server side, not only significantly reduces the cost of information, but also greatly enhance the efficiency of enterprise information management. However, despite all the software developers are trying to B / S structure over the real use for enterprise scale systems have not yet developed. Bold use of technology quadruple century PHP-MYSQL-APACHE platform developed eBiz. Scm, its speed has far exceeded domestic sales for all of the recent deposit system. The system has been able to meet the business-to-order, purchasing, sales, inventory, returns, invoices, accounts, suppliers, customers, agents and other management, and with a rich query. eBiz. scm is a flexible and rigorous management software, to simple and practical as the guiding ideology, focusing on humanity, not complicated initialization.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp You do not need to install expensive equipment to purchase and install additional software other expensive

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp you can achieve in one hour from installation to use the whole process;

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp You do not create Zhang Tao, do not need expert guidance, not to be going through a difficult system settings;

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp input during your use of the relevant basic information, worry and effort;

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp eBiz system performance, run fast. It applied the framework of large-scale systems to support rapid business growth.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp eBiz-oriented enterprises, the world's multi-user system, you can log in all parts of the world

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp eBiz adopted the new, but is tested through practical, reliable techniques.

eBiz.scm divided into two inventory management and sales management process management:

1, Inventory Management:

Purchase order -> storage -> Test -> reinspection -> transfer -> the Library -> stock inventory

2, sales management:

Sales Order -> Sales Single -> sales invoice item -> sales returns -> Accounts Receivable -> Collection Single

eBiz functional characteristics

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp based on B / S architecture, all processing completed by the centralized server, the client avoids the cumbersome configuration and upgrade maintenance. System with Windows, Linux and other operating system seamlessly integrated. It supports multi-platform, can be Windows, Linux, FreeBSD and other operating systems a perfect run.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp using current software technology popular PHP build. Users can browser Internet Explorer or other direct action to implement more efficient than other similar software technology development.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp MySql using free open source relational database support for mass data storage, users do not buy any database management system;

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp system meets the business management practices, staff skills, computer technology requirements low.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp clean interface, simple operation, easy to learn.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp set clear user permissions only allow specific user access to specific modules to enhance system security.

backup bin conf config data eshow_sitemap.html generate.sh log maint sitemap.html svn tmp provide a sound interface for enterprise development and post-secondary information technology to prepare.

eBiz.scm modules Description:

Procurement Management Module

Support the procurement of raw materials business processes, business processes companies use to form cured in this module. Materials purchasing department to issue a schedule control of purchases, materials sector also have permission to view the inventory management module involved in the form, and materials sectors can create a file card supplier management suppliers.

Inventory Management Module

This module supports the storage of raw materials to the library from all the business processes. Buyers fill in requisition, warehousing staff can fill in the arrival of materials for new records to track the condition of material. Warehouse management and quality inspection departments to use storage of materials and materials clean single retest inspection records management supervision of warehousing materials. Warehouse staff and supplies departments may use the plant material into the general ledger, ledgers, material inventory report card on the inspection of warehouse inventory. Filled in by the material requisition departments, financial departments and the warehouse can be checked for this one.

Sales Financial Management Module

Support the daily sales and post-sales data analysis. Users can fill in sales orders, open sales orders, sales of payment orders, cash sales and sales return a single one. Allows the user according to different conditions / terms of generating complex queries of historical data form the form include: customer sales summary, customer sales schedule, merchandise sales summary, sales schedule, summary sales clerk, sales clerk Details table, warehouse sales summary, salesman performance statistics, sales orders, sales invoices not received.

System Management Module

Users in this module to set permissions for system personnel, products, property, personalized interface settings, and other issues related to system configuration parameters.

Pledge:

A, the region free onsite installation, training (1 to 2 days), in other regions, contact

B, One year free maintenance, system failure working days 8 hours response, general telephone and remote maintenance of the main important issues sent home within 24 hours of maintenance engineers

C, to provide updates, upgrades the new version of the retail price of not more than 20%

How to buy?

Demo version of the software without time limits, can record up to 500 documents. Genuine eBiz.scm provide operating manuals, CD and invoice. Buy issues please contact 010-6407-8462 or send email to jimliu@4ltech.com. This region can visit the installation, training (1 to 2 days), travel from each half of the other areas please phone.

Our website: www.4utech.cn







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Jinshan Jinshan Nu Pi typing through repeated fake "Li Gui," poisonous pit Users

Counterfeit software is not only harmed the interests of legitimate software, but also harm to the user, the popular typing Jinshan Jinshan star product through recently emerged, "Li Gui" products, in addition to counterfeit software often unstable, error , reboot problems, counterfeit software also carry computer viruses. In response to this fake incident related Kingsoft released the following statement:

Recently, after users complained that the company was found on the web a series of fake "Gold Mountain typing through 2009" version of the software products. The existence of counterfeit products and the operation of such instability, a series of bundled computer virus problem, has seriously affected the interests of users, and Jinshan's brand image, in order to protect the interests of users are not subject to abuse, Beijing Kingsoft Co., issue the following statement:

1, "Gold Mountain typing links" Beijing Kingsoft Co., Ltd. is a self-developed software products, similar products have high reputation on the market circulation of genuine "Gold Mountain typing through" the latest version of the "Gold Mountain typing through 2008 "version, please use the official Jinshan users typing through 2008.

2, there have been some recent claims to the network type 2009, Jinshan, Jinshan type of products through 2009, download, belong to counterfeit products. Kingsoft Anti-virus engineers and through careful tracking and analysis, found that some pirated download package is bundled with a virus, the user once the download, will face the threat. In line with the principle of the user responsible, please visit http://www.duba.net/ site the user is free to download and use the security system with Pang Dayun Kingsoft Internet Security 2009 to conduct a thorough killing.

3, in order to enjoy the majority of Internet users the best quality service, protect the legitimate interests of Internet users, please look for our customers through the official website Kingsoft Typing http://typeeasy.kingsoft.com/, recommend that users do not choose the so-called green version of the perfect Science and other non-product.

4, Beijing Kingsoft Co., Ltd. strongly urge those who manufacture counterfeit and pirated software, criminals immediately cease its wrongful conduct, or Jinshan will resort to the law and investigate the manufacturer's legal responsibility.







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Some live for BI to! But Mo take BI as "the Bible"

CEO said, I have to business right decisions.

CFO said, I want to see how many accounts can receive.

CMO said, I want to know how to sell which products.

So many people of so many requirements, in the end is not the complete BI?

CEO: a board to beat

M Group is the reorganization by the old state-owned telecom operators, can be said that the telecommunications industry giant. High-level cadres are mostly from the Secretary, the Director and other "officials" change comes, not from the official standard momentary brain way of thinking changed.

Each group meeting will be almost a complaining, each business division's general manager is hard to blame the market development, product design and development is too slow, and with one voice to the group scrambled to technology, capital and talent. Gradually, the group's veterans are afraid to meet, because in addition to noise, there is no way to form a unified idea, let alone in step. Each of the major decisions in addition to several group vice president of compromise about the views of the decision beyond the superficial, that is, group president have the final say.

President of the group recently found that both new product development, investment in new business, organizational restructuring, had her second child in the U group in the industry leading step by step, or even every time she is still brewing a new business, U Group pioneered, accounting for make the first move. This is very surprising to M group president and wonder.

By chance, U know, president, M group is digging its own top-notch technical personnel. Could it be the other party is engaged in "spy"?

M Group, U come from the dug-paid group vice president of information and intelligence office was informed that the secret of each other through business intelligence system to support the president's decision. More importantly, the current, U Group has business units to share data, information and knowledge, and even have the "armed to the general staff" of the evidence, no wonder the vice president of intelligence assessment, if the M Group is still racking our brains decision-making "fire by rubbing sticks" phase, then the other party has achieved a smart decision, "satellite into space" level.

The development of enterprises is constantly making a decision. CEO as a business decision and the supreme leader, requiring a decision of the matter is many large enterprises to the Board on the strategic direction Jian Yi, small to enterprise resources to Zheng He to take corresponding Cuoshijiyu to achieve the tactical 灞傞潰.

With the expansion of business scale and the deterioration of the external competitive environment, CEO to make the right decision more difficult. The reason is the increase in the number of departments make all kinds of complex information scattered in different departments which are not shared, enterprise-level increase also makes the continued distortion of true information. The CEO of the energy is limited, a critical error message is enough to put decision-making CEO brink of failure, or even ruin a business.

How to build an accurate, fast, multi-dimensional, automated business intelligence system is the desire of each CEO.

Specific to the CEO of the BI requirements, they are most concerned about is the BI system can truly support the business at a crucial moment, investment, marketing, production, and other major decisions. The highest stage of BI is able to help at every level to think and CEO decision-making. These include:

1. Customers. Who is the quality of potential new customers, the kind of special treatment to them; how to retain existing customers and let it repeat purchase; how customers full service on all cross-selling, with more profit.

2. Products and services. How through the combination of innovation and resources to develop new products competitors have not, and the maximum value to products; skinny dog and a cash cow business, how to achieve the business with "East West, light does not shine."

3. Supply chain. How to organize the process so that lower consumption of resources, more responsive; how to find the best path to product and service delivery to the customer hands, spend less money to do more.

4. Competition. Who can be included in the list of competitors, opponents are doing, their threat to themselves what kind of action do to beat each other to exert pressure and even each other.

5. Union. When the enterprise capabilities is not enough, how to find the fit of its development partners, their own weaknesses and strengths are, where the other party, how to complement each other, build strong-strong alliance or complement each other.

6. Investment. Which is a sunset business to stop the sale or conversions, which do the next sunrise industry investment and how to avoid financial risks.

7. Market. What kind of means who let customers buy expectations, how to make the user how to enjoy themselves rather than turn to competitors, why would business disaster improper public relations crisis.

8. Policy: Government rules of the game is not about to or already changing, and how better on their own.

9. Staff Appraisals: Why companies give employees a sense of belonging and strong driving force more than the lure of material; what kind of methods and mechanisms on the performance of the staff more willing to "spring forward to a high enough enough."

CFO: have a bone to receive

Storage supermarket operators in the 100 4 thousand types of commodities, with operating area of 10,000 square meters of large scale storage supermarket 10. Great leadership is then "old department store", used indigenous launched, failing to work, playing cards by drinking to maintain feelings of loyalty in the buddy decided to display goods.

Group management in order to meet the needs of very early on the ERP system, the main function is data collection and basic management functions. But, with the data of the ocean, the chief accountant is difficult to sort out a clue Zhang Jinsong. The group has now grown up, in particular, with 10 chains, to maintain the daily operation of the financial sector barely make do, to provide financial information to support decision-making no-brainer.

To the implementation of ERP in the Fuji group cyclone technology companies, recommended in the 100 on the BI system is to better analyze data, provide a basis for decision-making. This said the Zhang Jinsong's hearts. With this system, the financial analysis to improve a lot. The Group's financial data, such as gross profit, gross margin, dynamic sales rate, turnover rate, amount of funds used ratio, inventory levels, he can be from a different point of view of some, can always draw some meaningful conclusions. And as long as the little mouse can get the data you want, without specialized technical guidance, realize the financial support for the decision.

The birth of large amounts of data every day, has long been a vast accumulation of data. How to dig out from these data, valuable information for decision-making support is the CFO of a challenge.

BI analysis of the direct call in advance to set a good method to judge and improve the value of financial data, and sought after by the CFO. BI best start in the telecommunications, finance, retail and other industry analysis of consumer behavior on a wide range of applications, gradually CFO for the analysis of financial data, in the enterprise fund operations, liabilities, inventory management, market share analysis has played an important effect.

CFO of primary concern is funding operations. BI can be time, institutions, and other dimensions of capital inflow, outflow, and management status. BI in the banking industry a wide range of applications is to analyze the sources of funding costs, capital structure, capital surplus and deficiency, capital availability, position calculations, capital utilization and benefit analysis. BI shorten the response time of the anomaly, for the reasonable development of credit policies to support and optimize capital allocation.

In the enterprise, channels flat is an irreversible trend, which increased the CFO of accounts receivable management, workload and difficult. Accounts receivable related to the data should be Henduo, such as arrears of time, time, discounts, credit rating, etc., the information provider with the management of the channel increases. Use of the BI system, with effective management and analysis, accelerating rate of capital return.

More frequent mergers and acquisitions, CFO's responsibility is to be invested in the financial analysis to determine investment value. Some cosmetic results of the invested enterprise, BI fire a pair of eyes to the CFO Venus.

Main business profit margins, return on total assets such as good corporate indicators, the analysis by BI, you can easily find low cost in mind trick. Some corporate debt ratio is relatively high, the general analysis will be that there is no investment value. The BI liquidity asset turnover and gross margin according to other indicators, analysis of assets and liabilities within a few years, the rate will return to safe levels, which can have a more comprehensive judgments.

Inventory management to ensure timely supply of raw materials, timely supply and product sales, as well as semi-reasonable turnover. Through BI, CFO can combine purchasing, sales, production, finance and other basic data, inventory finance to do in-depth analysis. Materials by a certain time income, place and situation analysis of the balance, by doing the analysis and processing of goods sluggish, so as to achieve optimization and inventory adjustments and reserves the right items. CFO thus reducing the capital stock on the occupancy rate, increased turnover rate, thus saving money.

For market share, previously almost exclusively sales thing. Now CFO of the various data associated with BI analysis, we can get the profit contribution of different markets, so as to sales for the implementation of the different target markets to develop products differentiated services and provide a basis for a reasonable price, thereby increasing market share, also increased the CFO's influence.

CMO: there are goods to sell

Success Stories: U.S. Red Robin burger chain to buy a BI system, from the marketing department to track marketing campaigns for business results. A result, Red Robin soon found himself wasting too much money to buy a white sauce, this sauce, but the fact is no one to eat. As a result, Red Robin decided to develop one's own sauce, not out to buy. There is also an ice cream maker, always hear customers complain about the product, while product quality is no problem, did not know the reason. Finally the marketing department on the BI system, the analysis that the problem lies in the product packaging, since packaging of fruit ice cream place greater number of pictures, but the actual product is not so much, this factor has led to customer dissatisfaction. Later, after changing the packaging, customer complaints also stopped.

Competitive advantage in size, to some extent depends on its data collection and analysis, development and implementation of policy decisions by both the amount of time. No BI systems company, a lot of time will be spent on data collection and analysis of these two steps, only very little time spent on the development and implementation of the decision-making. The company has a BI system, just the opposite, because the rational allocation of resources, decision-making efficiency would be very high, the results achieved are very different. The CMO (Enterprise Marketing Director) is concerned, CMO need BI product sales analysis, marketing analysis, customer behavior analysis can play an effective supporting role.

In product sales, CMO want BI to the Japanese sales curve, curve on sales, product list, best-selling product, niche product, product ABC, time sales, payment methods for analysis. Through this analysis, CMO can control the product sales of slow moving products effective means. One interesting example. Safeway UK supermarkets found that some goods put on the shelf for a long time, selling very slowly, one month to sell 12 supermarkets that are unsalable products, decided to brought down. But then analyzed by business intelligence technology, found that people who buy these products, also buy a lot of things, constitute 25% of supermarket revenues. This case, buy unsalable products and buy other products is a correlation, when the so-called niche product away, the next customer will not come. Therefore, the final Safeway supermarket did not win the so-called niche product to.

In marketing, BI enables companies to find more effective ways to promote. This customer is able to accept advertising? Such promotions have much effect? Choose what kind of media at nothing with half the times? Promotional activities in the market easily put hundreds of million or even 10 million yuan of funds, it is difficult to figure out how much improved performance. This is because too many factors leading to performance improvement, and may be the price, advertising, training sales staff, and may be selling season, weaker competitors, among which the combination of too much. BI allows data CMO want to speak, of the factors which played a key role in helping to make the next step of the decision CMO. Had a mobile phone manufacturers want to cut prices, and further promotion of a high-end phone models, but through the BI technical analysis, we found the target customers to buy such a phone less price sensitive, but rather they have this phone as a status and a symbol of quality, price reduction was not beneficial if the temerity of the mobile phone sales.

Customer behavior, CMO hopes BI, analysis focused on customers (potential customers, cross-selling, incremental sales and customer retention, etc.), while for the customers provide the basis for the development of market activities. For example in the telecommunications field, you can call customer behavior De analysis, development of discount policy of Shi Jian, location and client-oriented groups, and other markets Huodong of Yao Su. Domestic telecom operators in the highly competitive mobile market is obvious, they have launched a service for different groups of packages. But the frequent introduction of the package who is used to bring real benefits? How can an early understanding of customer preferences, and then launch a more targeted customers like the service packages? Using the recently introduced package customers are male or a woman, in what age, in the end, what kind of people we welcome this package? These issues need BI to be analyzed.

Press Notes

Mo take BI when the Bible

What is the relationship of beer and diapers? The BI field in the most often used as an example of the supermarket case, aptly illustrates how complex BI data to find rules to link the two seemingly incomparable things, and the resulting pairs The importance of business management.

That is not to throw everything BI, managers can rest easy out?

Of course not. While BI can help managers make decisions, can help managers determine market prospects, financial condition, product design, etc. The one from a point of view the absence of any laws, but many look at some data, stripping silk cocoon can find one of the pumping problem, but it is not omnipotent.

One reason is that not everything depends on BI data to judge. The accuracy of the data or not, many companies have to draw a question mark end. Data collection is complete, accurate, and whether there are problems during processing, which have a direct impact on BI systems to judge.

The second reason is the scientific modeling. The same data, due to the different model, may come to different conclusions. A simple example is how much safety stock setting right in the end, which itself needs Kuguan staff, dispatchers in accordance with their years of experience make judgments, not simply copy on the can. Many BI systems DEMO is done before the test line is this.

The third reason is the most important reason is, BI is still only reference given in the conclusion, not the final conclusion, the matter of determination and implementation continues to be some wisdom. Do not let the computer complete control of the human brain, do not let the Matrix appears in reality.






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